In case you are ever asked on a TV game show or in a game of Trivia what the first English language magazine was, you want to answer, Review. It was published in London in 1704. By the way, the publisher was Daniel Defore, the author of Robin Crusoe, in case you've read that rather famous book.

Trade magazines (or "trades") fall into this category. Some, such as Billboard, and Variety, are by paid subscription. Many are sent out free to "qualified" professionals.

In these publications advertising is targeted to a specific reader niche. To qualify for a free subscription you must work in the field represented and have influence over buying some of the products advertised. In this way, printing and distribution costs are minimized and advertisers know they are only paying to reach their ideal (target) audience.

The "trades," as we've mentioned, are limited circulation magazines designed to serve professionals working in specialized areas. Some, especially those that derive most of their income from paid subscriptions, serve their professions with timely, accurate, and unbiased articles. Along with the Internet and professional conferences, these publications are relied upon by a wide variety of professionals to say current with developments in their fields.

In particular, the trade publications of McGraw-Hill and Crain are noted for their honest, hard-hitting reporting of the industries they cover.

The following publications are editorial design concepts.
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